Sportfirst Myrtleford is owned and operated by Wendy and Paul Maskell. 

Our aim is to provide excellent customer service to our locals and visitors to this area.

We have a large range of sporting products, apparel and footwear.

We also sell fishing and camping goods and have a large range of toys.

Being a multi functional store enables us to provide a very diverse range of goods to our


We provide ongoing support and sponsorship to the Myrtleford, Bright and Whorouly Football

and Netball Clubs as well as the Myrtleford Savoy Soccer Club, Myrtleford Basketball Association

and the Myrtleford Golf Club.

If you have any special requirements, we can help you source the products you need.

If we do not have your size listed, please send an enquiry or ring us and we will be happy to advise you.